Choice-Based Conjoint, also called Discrete Choice Experimentation, is a powerful research and management tool that allows us to understand and predict people’s preferences . Whether it is a manager wanting to predict product preferences, a health researcher wanting to explore the treatment preferences of patients, or a transport engineer examining people’s choices of public transport, this tool can provide the insight needed . Practice your design and analysis skills with real data sets and extra examples . Use the book to help you understand the requirements of running a CBC and DCE research project and run your own small scale project . The book is available on Amazon.com/Predict Consumer Decisions .

What you’ll learn in Predict Consumer Decisions with Choice-Based Conjoint

  1. Understand the capacities of Choice-Based Conjoint and also Discrete Choice Experiments
  2. Recognise the Requirements of running a CBC as well as DCE research job
  3. Have the ability to create and run your very own tiny scale CBC and DCE project
  4. Exercise your design and also evaluation abilities with genuine information collections and extra examples

Description

Choice-Based Conjoint, likewise often called Discrete Choice Testing, is a powerful research and also management tool that enable us to understand and predict individuals’s choices. Whether it is a manager wanting to predict product preferences, a health and wellness scientist wishing to explore the treatment preferences of individuals, or a transportation designer checking out people’s options of public transportation this device can offer the insight needed.

Who this course is for:

  • Managers wanting to understand the capabilities of CBC and DCEs for measuring people's preferences
  • Researchers wanting to learn how to implement CBC and DCE projects
File Name :Predict Consumer Decisions with Choice-Based Conjoint free download
Content Source:udemy
Genre / Category:Personal Development
File Size :2.89 gb
Publisher :Luke Greenacre
Updated and Published:03 Mar,2022
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