Choice-Based Conjoint, also called Discrete Choice Experimentation, is a powerful research and management tool that allows us to understand and predict people’s preferences . Whether it is a manager wanting to predict product preferences, a health researcher wanting to explore the treatment preferences of patients, or a transport engineer examining people’s choices of public transport, this tool can provide the insight needed . Practice your design and analysis skills with real data sets and extra examples . Use the book to help you understand the requirements of running a CBC and DCE research project and run your own small scale project . The book is available on Amazon.com/Predict Consumer Decisions .
What you’ll learn in Predict Consumer Decisions with Choice-Based Conjoint
- Understand the capacities of Choice-Based Conjoint and also Discrete Choice Experiments
- Recognise the Requirements of running a CBC as well as DCE research job
- Have the ability to create and run your very own tiny scale CBC and DCE project
- Exercise your design and also evaluation abilities with genuine information collections and extra examples
Description
Choice-Based Conjoint, likewise often called Discrete Choice Testing, is a powerful research and also management tool that enable us to understand and predict individuals’s choices. Whether it is a manager wanting to predict product preferences, a health and wellness scientist wishing to explore the treatment preferences of individuals, or a transportation designer checking out people’s options of public transportation this device can offer the insight needed.
Who this course is for:
- Managers wanting to understand the capabilities of CBC and DCEs for measuring people's preferences
- Researchers wanting to learn how to implement CBC and DCE projects
| File Name : | Predict Consumer Decisions with Choice-Based Conjoint free download |
| Content Source: | udemy |
| Genre / Category: | Personal Development |
| File Size : | 2.89 gb |
| Publisher : | Luke Greenacre |
| Updated and Published: | 03 Mar,2022 |
